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    Sports?& Entertainment

    Optimize sports and entertainment experiences by gaining real-time insights and providing personalized customer engagements with solutions from SAP.

    Solve your specific sports needs

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    Gain a competitive edge by leveraging the digital transformation in sports

    Outclass and outmaneuver the competition – on the field and off – by capturing, analyzing, and using data in real time to create the “digital athlete.” Transform traditional methods in athlete management, scouting, health, fitness, training, development, game execution, and compliance for an edge no competitor can copy.

    Solve your specific entertainment needs

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    Transform experiences by digitalizing entertainment park operations

    Discover how entertainment parks and integrated resorts can win the innovation game by adapting to disruptive change and connecting their physical and digital operations. Success depends mainly on excellence in three key areas: ubiquitous customer engagement, strategic demand management, and effective operations management.

    Turn ticketing into an event of impressive results

    Cut the cost of?ticket sales and boost profits by personalizing messages to visitors,?subscribers, and fans; tapping new revenue sources; and streamlining your IT?landscape.

    Run efficient POS operations with flexibility

    Create point-of-sale?(POS) operations that cater to various retail and entertainment settings with?the flexibility, scalability, and rich insights needed to grow the business.

    Find sports and entertainment software tailored to your needs

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    SAP Sports One

    Get ahead of the competition and simplify game-winning decisions with innovative technology that helps you identify, acquire, develop, and maintain the best personnel. Uncover the insights you need to create winning strategies and adjust on the fly – so you can reach championship-level performance.?

    SAP Event Ticketing

    Boost your revenue using comprehensive, advanced cloud ticketing software. SAP Event Ticketing helps you manage tickets, customers, and event processes quickly and efficiently. And it enables you to utilize social media and mobile devices to increase ticket sales.

    What are leading analysts saying about SAP?

    See how customers are succeeding with SAP

    Solve your sports and entertainment business needs

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    Scope out seismic changes in the film industry

    Explore how the film industry is adapting to changes in people’s habits and preferences, including new viewing models and distribution channels, on-demand screening, and piracy.

    Get the latest news and trends from experts

    Communities and Events

    Manage your sports and entertainment business enterprise-wide

    Explore our comprehensive solutions for all business processes across all industries to find the solutions you need to build a connected business.
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    Human Resources

    Simplify HR processes and engage your workforce to drive better business results, empower your workforce, and develop your talent.


    Bring together financial processes with automated, real-time analytics, and translate them into forward-looking business insight across the entire organization.

    Procurement and Networks

    Streamline procurement processes across your organization, driving compliance and control while cutting costs and risks.


    Take advantage of in-depth data analysis, predictions, and processing of complex events, and combine data from a variety of sources into one, integrated platform.

    Database and Data Management

    Leverage business applications that use the latest technology advancements – including the SAP HANA platform, cloud, mobile, and more.

    Application Development and Integration

    Deploy high-velocity, intelligent edge applications using business and technology services.

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